DIGITAL MARKETING
Traffic acquisition and loyalty programs, improving a website's conversion rate and general performance... Which strategies will best display the company's specific offer and promote brand awareness?
SEO : How to make your website visible ?
The visibility and ranking of a site depends on a set of semantic elements and techniques to create a profitable and sustainable stategy and generate a qualified trafic.
Search Engine Optimisation requires :
-
a thorough analysis of the target audience
-
optimising the website for search engines and visitors
-
creating compulsive content for the pages
-
delivering the very best user experience
-
constant performance monitoring
SOCIAL MEDIA and community management
-
Social media provide a huge opportunity to collect visitors feedback and potentially to turn them into ambassadors
-
They play a major role in developping sales : 40% of online searches are performed on social media
-
Social medias contribute greatly to a website's global visibility
-
Retaining visitors, generating engagement, promoting brand awareness are instrumental aspects of social media strategy
CONTENT MARKETING : how to make an impact
-
Transforming visitors into ambassadors and buyers starts with an engaging speech to display the brand's expertise
-
Contents organised around key words and expressions that best illustrate the compagnies activity. Content marketing is about convincing and making a difference through quality information and visuals
-
A digital roadmap necessarily includes an editorial plan to push quality contents : articles, blog posts, product pages, videos...
