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METHODOLOGY

All the steps from the initial analysis to measuring performance 

PROJECT'S INITIATION

When starting a project, this is a critical step

It enables to create a successful approach :

  • Collecting existing data and formalising needs

  • Validating goals :

    • who's the target audience ?​

    • which value proposal can you offer them ?

    • Via which user experience ?

  • Defining the project's boundaries

  • Writing specifications

  • Building an action plan 

  • Defining KPIs

  • Inventory and analysis of the current situation

  • Evaluating the project's relevance and the technical feasibility

  • Creating the roadmap

IMPLEMENTATION

  • Project management

  • Coordination : collaboration with the team and/or specialised providers to define the functional aspects and deploy  action plans

  • Regular progress monitoring  with the stakeholders

PERFORMANCE MEASUREMENT

  • Follow-up and reporting : keeping an eye on performance indicators and making sure objectives are achieved

  • Ajustments

UPDATES, EVOLUTIONS, OPTIMISATIONS

Consultante en marketing digital