METHODOLOGY
All the steps from the initial analysis to measuring performance
PROJECT'S INITIATION
When starting a project, this is a critical step
It enables to create a successful approach :
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Collecting existing data and formalising needs
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Validating goals :
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who's the target audience ?
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which value proposal can you offer them ?
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Via which user experience ?
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Defining the project's boundaries
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Writing specifications
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Building an action plan
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Defining KPIs
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Inventory and analysis of the current situation
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Evaluating the project's relevance and the technical feasibility
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Creating the roadmap
IMPLEMENTATION
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Project management
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Coordination : collaboration with the team and/or specialised providers to define the functional aspects and deploy action plans
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Regular progress monitoring with the stakeholders
PERFORMANCE MEASUREMENT
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Follow-up and reporting : keeping an eye on performance indicators and making sure objectives are achieved
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Ajustments
UPDATES, EVOLUTIONS, OPTIMISATIONS